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1000 Black Lines

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Designing, publishing, printing... [part 8]

Magazine-- It is coming down to the wire. I've put in over 120 hours on this project so far. The magazine should go to press in the next five days--I hope. I'm still waiting on a few advertisers and a couple stories before I close the book, kiss the first issue good-bye and hope it has legitimate children. A new member to the team/staff said, approvingly, that the prelim spreads remind him of Dwell. Wow, I hope to attain such high design standards, but I will let the readers/subscribers decide.

Book-- Good news! As of last night, the book has sold 60% of inventory (that is publisher speak for good revenue results and author actually receives royalty above initial advancement). This is exciting because it means more work with this publisher. More exciting is when retailers contact me and “want” the author’s book “on my bookshelves.” That is always a good sign when retailers want to carry the book even though there is no book return policy.

You have to understand that for the last hundred years (or at least that) publishers tend to buy books on “consignment” and will promptly return them to the publisher when shelf space is wasted on a title that won’t sell. Early on I learned that a leading bookstore chain may request 30,000 copies of a book. That’s great. But it is not. They may return 27,000 copies and no publisher wants to be left that amount of inventory at the end of a year--the asset became an expense (accounting lingo for you are so screwed).

So with the book I am managing, I arranged for a no book return policy to avoid revenue loss. At least for the first phase of this book’s entry into the wide and wild world of publishing.

Novella & Novel-- Still reviewing manuscripts and production specs.

Anthology/Compilation-- Positioning this book provides a substantial challenge. The more I research this project the smaller the niche audience becomes.

PART: [1] [2] [3] [4] [5] [6] [7]

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