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1000 Black Lines

:: digital coffee stains on the paper of the blogosphere ::

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Books news

So, yeah, I've been a little busy recently.

Essay collection: A-- The book is into its third printing . . . and still selling well with absolutely no advertising campaign! That’s correct--no marketing, no advertising, just a lot of idea virus sneezing (reference to Seth Godin’s books which I reviewed and recommend).

The only place where the book is being mentioned is on two web sites-- that is all. After 22 weeks, the book still moves over 70 copies a week. Neat thing about this is that the book is landing in the hands of "sneezers" (another Seth Godin reference--sneezers, as he puts it, are consumers that tell people how much they like the product and will buy their friends and family and neighbors and their neighbors friends and family the product which spreads a good, remarkable product quickly without expensive marketing and advertising campaigns).

Anthology-- Final manuscript went to the printer today. It’s a beast of a book and may appeal to a niche audience of loyal readers of a particular national newsmagazine. When I write that it is a beast of a book I am not referring to its size, 360 pages, but to its marketability.

Anthologies, as a rule (like poetry books) just don’t sell well. It is not a matter of quality either. As Jeffery J. Fox correctly asserts in one of his books, quality is not job one--sales is. Someone is really going to have to come up with a hum-dinger of a sales pitch on this book.

The key to this books success is that it is edited by a well known author who has more than a dozen books to his credit and features some well respected writers. Further, it has library appeal which means higher profit margins than retail appeal.

Essay collection: B-- Another collection of essays by a national published columnist is now at the printer.

This already has advance endorsements which will help sales--or so I am told. What concerns me a bit is that traditionally a second book by the same author usually does half as well as the first book. I think it has something to do with consumer psychology. A first book is special, unique. A second book is, well, second place. Psychologically, everyone wants to be first--that is the winner’s circle. So I’m apprehensive about the sales performance of the second collection of essays. In an attempt to add value to the second collection I tried to include one or two previously unpublished essays, but to no avail. Still, the book will be released before the holiday season that is a positive move--if not a bit predictable.

PART: [1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] [13]

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