Books News : part 18
Also, this is a great example of the power of permission marketing (i.e. consumers who really love the product telling other consumers how great the product is). An enthusiastic blogger did just that with a book review which lead to an author interview and more blog chatter followed--here, here, here and here.
Essay Collection: B-- And, to end the year, almost 2000 copies shipped to readers across the country in less than two months to meet market demand for the author's follow up to Essay Collection: A. Over 8000 books by a single author sold during the last eight months of 2006.
I know, I know, this isn't near the volume of books sold by John Grisham (or James Frey for that matter), but still a notable success for an independent publisher.
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