Books News : part 19
The essayist of the two book titles I've developed has written consistently (for nine years) for a national magazine that reaches an average weekly readership of 400,000. Reading the letters sent to the editor suggest a very loyal fan base. I say an opportunity to keep my job and earn some money for the writer and publisher.
If you are a writer reading this, please find an agent or audience or both. I can't make your manuscript a small press success. Only you can do that. Search for a niche market magazine, earn a nine-year gig consistently supplying great editorial content and then email me.
Essay Collection: A has sold more than 6500 copies in ten months! The author has been a featured guest at a couple events and done a couple book signings. The essayist has promoted the title quite nicely and did a great interview with a West coast radio station.
Essay Collection: B, as of last night, has sold over 2500 copies. This title was released November 2006 and sold over 1000 copies during the Christmas gift-giving season. However, sales have not been as exciting as the first book. This is something I predicted would happen based on what I've read about the American publishing industry.
There's an odd phenomena in the publishing industry--a first book will sell well, second book sells half as well as the first title, and the third book sells half as well as the second. I attempted to include previously "unpublished material" in the B collection in order to increase what I expected to be mediocre sales, but management was in short-term goal strategy and earned short-term financial rewards. Currently the A collection if out-performing the B collection. Both titles have sold over 9000 copies in a ten month period. That's still a good track record.
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