This is embarrassing, but could be amusing
Based on the D'licious magazine release party (attracting over 400 ticket-paying attendees), Asheville residents want a glossy magazine. Undeniably, Asheville is a progressive, green city that ironically has a Super Wal-Mart store, a Target store, a couple Lowe's stores, a Barnes & Noble bookstore, multiple Starbucks locations and [add your mainstream cultural corporate icon here].
Personally, I think the local independent free magazines feel threatened by a new glossy magazine in town, because of potential ad revenue loss--if, that is, WNC Magazine succeeds where D'licious failed. A little competition in the local magazine arena would make for interesting opportunities (not to mention blogging). Most of the local publications have been churning out the same old tired designs and need a challenge.