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1000 Black Lines

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Asheville not hip to consumer video ads

You've scene the ubiquitous DIY ads by now. It is corporate America's answer to cheap advertising and new media marketing--i.e. offer a DIY commercial contest so the company doesn't have to hire a professional ad agency. And the results are...

[P]lease don't forget how effective these contests can be.... Particularly when it comes to this writer's entries for Asheville, North Carolina's "make your own commercial" contest. Although we made six of the thirteen total entries, but didn't win and we never heard back from them...

Link (via Unbeige).


NOTE to the unnamed Asheville "make your own commercial" contest director: follow-up is the best marketing and PR policy to endure your brand. Otherwise participants of the World Wide Web will expose tawdry arse.

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