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1000 Black Lines

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Kix + Color Wonder = Successful campaign

At breakfast, my oldest child (who is just learning to read) asked why Color Wonder was on the back of the Kix cereal box. I answered dryly, "Because Amazing Savings was selling Kix for $1.29 a box due to an expired marketing campaign and, I suspect, Kix had been cross-marketing Crayola's Color Wonder markers in hopes of reaching its target demographics." My wife snorted. My child asked for milk and then asked again why Color Wonder was on the back of the Kix cereal box. I began again, "The people who produce Kix breakfast cereal thought you might enjoy Color Wonder." After a spoonful of cereal, the child said, "I like Color Wonder and Kix."

Thanks Kix. Your market demographic is secure.

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