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1000 Black Lines

:: digital coffee stains on the paper of the blogosphere ::

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One of these things is not like the other

This is an interesting side by side comparison:

Mountain Xpress
Circulation: 28,565 (as of June 2006)

Mountain Xpress is the keen-eyed, eloquent voice of the Asheville metro area.... We focus on local politics, civic issues and the area's vibrant arts-and-entertainment scene -- reporting the news with a magazine flair. Our.... readers are 25-to-49 years old.... [and] are, primarily, active professionals...
[source]

WNCmagazine
Print Run for Premiere Issue: 25,000
Direct Mailing: 15,000
WNCmagazine will be mailed directly to local persons with an annual income of $100,000+ as well as those belonging to community organizations.
Newsstand: 3,800
WNC magazine will be distributed by national agencies to newsstands, bookstores, grocery stores, and other retail stores throughout Western North Carolina.
Hotels: 3,000
WNC magazine will reach the lucrative consumer and travel market through in-room distribution at upscale hotels and bed and breakfasts throughout the region.
Waiting Room Distribution: 1,200
WNC magazine will be placed in the waiting rooms of doctors, dentists, and other professionals in the Western North Carolina region.
Marketing Activities: 1,000
Sales Copies: 1,000

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