"Starbucks' enemy is Starbucks"
... your problem... lies near at hand. Don't necessarily change your strategy--why waste your energy... Worry instead about Execution and Operational Excellence.... Worry about policy manuals laden with blubber and ... too many meetings attended by too many people viewing too many PowerPoint presentations.... and... about offices for executives that are bigger than they were 10 years ago--and employee turnover that has grown in tandem with executive office-size creep.Link.
And I might add: worry about consultants that increase the employee turnover and worry about cheapening the product for immediate gains instead of investing in a sustainable product with long-term, consistent gains and worry about "dedicated" employees that work around the clock only because they fear their job maybe subcontracted to an off-shore company that the consultant works with.
How does this apply to poets and writers? Only Hemingway can beat Hemingway. Only Kerouac can beat Kerouac. Only Pound can beat Pound. Only you can best yourself. No one else can do that job for you. You may have a great community of poets and writers that support you, but you still have to do the work.